by: callumasterman
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Date: Wed, 26 May 2010 Time: 3:07 AM -
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Today's format of the company is fairly recently formed, perhaps surprisingly so, as it is the result the Daler Board Company buying the George Rowney Company 27 years ago. But such was the following of the Rowney brand that Daler would have been foolish to give up on the Rowney name.
Article Source: DirectoryArticles.com
The Rowney Company
The Rowney name however dates back over 200 years, since it was founded in 1783 by Richard and Thomas Rowney in London. The company itself actually started out selling perfumes and wig powder – wigs were immensely popular among the upper classes of society. But when George IV stopped wearing a wig, the fashion ceased almost overnight, never to return. The Rowney directors then changed direction and developed a range of paint materials or artist colours as they were known. The painters of the world's oldest cave paintings used all kinds of natural materials to make colours and up until the 1800's artists were still making their own paints. The high quality paints also gave them more time to get on with what they were good at – painting.
The company was astute enough to move quickly with the changing times. Their success continues into the 60's when they introduced the new acrylic paints to Europe, and using the name Cryla it was a huge success, thanks to its quick drying and water solubility, which set it apart from oils. Anyone who has studied artists' work will probably have seen world famous creations that use Rowney paints, from the wonderful works of Constable and Turner to the pop art of Peter Blake and Bridget Riley, and more others than can be llisted in this piece.
The Daler Board Company
Although Daler's history is much shorter than Rowney's, but the growth of the company has been no less impressive. Terry Daler came back to Britain from a German prison camp and set up a sign-painting business with his brother Ken and his brother-in-law Arthur. Business was good – Britain's shops required repainting, because along the south coast they had all been covered up or removed so invading Germans would not so easily find out where they were.
Arthur was a keen painter in the artistic sense, too, and was frustrated by the lack of suitable blank canvases on which to work, still in short supply after the war. So he created a new type of cardboard with convincing canvas appearance and properties, and formed the Daler Board Company to produce it. It was so well-liked that the company quickly became successful, expanding into synthetic paint brushes to replace the expensive sable ones, as well as the famous artists' pads.
The Perfect Combination
With so much in common and their reputations already established in the artistic community, the purchase of Rowney by Daler was always going to be a success; and that's what has happened, as the company continues provide art materials to artists all over the world.
Callum has used all kinds art supplies in his own work and often selects Daler Rowney products. Callum has written about design, art and techniques for many publications.
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