Why Consider a Horizontal Brochure

by: killian.martha

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Date: Thu, 26 Aug 2010 Time: 10:48 PM - 0 comments

The effectiveness of a marketing material does not depend on the budget alone. In fact, a marketing campaign can be exceptionally effective even when created on a small budget. Experienced business owners know that despite marketing on a shoestring budget, they can create remarkably forceful and enticing materials.

The most common marketing avenue used by business owners on a budget is brochure printing. For decades, brochures have been trusted by many business owners when it comes to effective and in depth marketing campaign. To save money, many choose to print their brochure in four-color instead of full color and use affordable paper stock. But because marketing campaigns these days require creativity and uniqueness to get noticed, it’s worth trying out something new in your brochure. However, it has to be something that can be done on a small budget.

One avenue to consider is a shift from the traditional vertical brochure shape to an up to date horizontal brochure. But why should you consider a horizontal brochure? What is its advantage over a vertical brochure?

Unique design

 Horizontal brochures offer a long, narrow streamline that vertical brochures don’t offer. This aspect alone makes a horizontal brochure distinct and attention-grabbing allowing you to take your brochure to a new world of design technique that is not present in a vertical brochure. This type of brochure design can be folded in the traditional way or can use the gate fold style for a more modern and unique look. There should be no issue with the cost as printing horizontal brochures don’t require additional cost. 

Tells your story effectively

Horizontal brochures look like story books. They allow the reader’s eye to move smoothly from left to right allowing you to tell your story more effectively. You can design each segment of the brochure chronologically so your story can move easily along the page. You can also use any design or concept that will make the brochure look lively and full of movement.

Serves as a scenic sales tool

The horizontal and gate fold design of the brochure opens a huge opportunity for creating a long and flowing design. This design will tell your story attractively and easily. The reader will see first your picturesque font before opening to a dazzling scene. This will greatly encourage them to read your brochure and keep it for future reference.

Simple

Though there is a change in the brochure style, a horizontal brochure still offers the same basic brochure form in an easily recognizable shape but in a surprising way. You can still mail it to your target customers, hand it out in events, or leave it in brochure racks. The purpose is still the same, but the package is tweaked to create one striking material.

So, the next time you want something unusual in your marketing campaign, print brochures horizontally and you are sure to get the uniqueness you desire. What’s best they can be printed easily and won’t take much of your budget.

Use your creative skills today with your brochures. If done correctly, your horizontal brochure will let you get a day’s sale, a customer for life, and a great marketing material to get you ahead of your competitors. Even when on a shoestring budget, you can make wonders with your brochure. Explore the possibilities today.