Building a Strong Customer Base with CRM Integration

by: Pete Kilby

Html View | Print View Total views: 3 Word Count: 442
Date: Wed, 28 Jul 2010 Time: 2:42 PM - 0 comments

You started a business for a reason; to make money. In order to generate revenue you need to have an effective marketing campaign in place. No matter the size of your business, marketing is a vital part of any successful business. However not all marketing campaigns are a success. So how do you know what type of campaign to implement and when? CRM integration is an effective marketing tool that enhances your marketing efforts. Customer Relationship Management (CRM) builds a foundation on which successful marketing efforts can be built. In them you need to determine:

* Is the campaign reaching your targeted audience?

* Which parts of the campaign are working successfully?

* If running multiple campaigns, which one is proving more effective?

* Which campaign did certain leads come from?

Measuring the overall effectiveness of your campaigns is vital. If you have a campaign that is not performing then you're wasting time and money.

Knowing the campaigns that are working will allow you to replicate those proven systems and thus increase your customer base. If you currently aren't using a CRM system, then you're missing out on a pot of gold, when it comes to your marketing success.

CRM integration is a way to manage your marketing efforts more wisely. There is also a great campaign wizard within SugarCRM. With the campaign wizard, you'll go step by step through each phase of creating a campaign, executing that campaign as well as tracking the campaign. The wizard allows you to set your budget, cost, expected revenue, and objectives for the campaign. You can include a link to a page on your website. Additionally, this program will give you the ability to create a URL for tracking the link. This is a great feature because each time the email's recipient clicks on the link, SugarCRM will add that recipient to a click-through link list.

The best is, you can actually see how many potential customers are taking the time to click through to the offer you have available. Does this sound like something that "is not" in place at your company but needs to be? Chances are, you're nodding you head "yes" as you're reading this. If you feel this is you, then CRM integration is exactly what you need for your business. CRM software is an amazing marketing tool that is readily available when you need it. It's a powerful marketing tool at your fingertips. Imagine effective marketing campaigns that you can see at the click of a button. That's impressive! That's the power of Sugar CRM.