by: Gareth Hoyle
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Date: Fri, 9 Jul 2010 Time: 4:46 AM -
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Plastic cards are very versatile and durable, and can be used for many different purposes. The variety of ways that plastic cards can be utilized includes loyalty cards, membership cards, gift cards, reward cards, bank cards, smart cards, hotel key cards, key fob cards and photo ID cards.
Article Source: DirectoryArticles.com
If you are a business owner and your company offers gift certificates for your goods and services, have you considered upgrading from paper certificates to plastic gift cards? A gift card looks much more professional, lasts longer, is easier for your customers to use, and is capable of being swiped and recharged with a chosen amount. If you want to make it much easier for your customers to give your products as a gift, why not make the switch to plastic gift cards!
A plastic membership card, such as to a gym, museum, art gallery, or other institution, is a great way to keep track of your members. The membership cards can display attractive artwork, important information such as opening hours, or even advertisements. Your members will be much less likely to lose their membership card if it is a practical and attractive plastic card.
Most modern hotels are updating to plastic key cards instead of traditional keys for the added convenience and security that they provide. Plastic key cards are more than just a way to open a door to a hotel or resort room, they are a marketing tool which allows repeated viewing of an advertisement for your brand, offer or event. If your business is looking to reach hotel guests, perhaps consider placing an advertisement on a key card. Guests will see your advertisements an average of 7 times a day during their stay. That means that in a 75 room hotel, your ad will be seen approximately 200,000 times a year! In many cases, guests keep the plastic key cards as souvenirs, therefore keeping them in contact with your brand.
The process for making plastic cards is very complex. A thermoplastic sheet is set between a pair of transparent thermoplastic cover sheets with a photograph between the cover sheet and the thermoplastic sheet. The sheet assembly together with the photograph is pressed between a pair of flat electrodes of a high-frequency dielectric heating device. Then, the assembly is subjected to high-frequency dielectric heating.
The design and artwork of a card is essential to creating an effective business tool. When designing a card, make sure that you consider what the card will be used for, what sort of people will be using the card, and what sort of image that you want to convey.
There are a variety of card types that are capable of being manufactured, from 300 micron thickness with a varnish finish, to 810 micron smart cards, with lots more in between! Card companies can make many different types of cards, from plain plastic cards and magnetic stripe cards to smart cards, mifare cards, photo-id cards and contactless smart cards. The technology even exists now to use special UV inks for security.
Did you know that a variety of plastic cards can be created to suit any requirements, including loyalty cards , smart cards and key fobs ?
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