by: GeorgieColinger
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Date: Wed, 12 May 2010 Time: 8:46 AM -
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Money is a pretty set against thing. Religious texts, moral leaders and people without it have long lamented the all pervading power it holds over everybody and having the stuff has become the same as being greedy. Those without want more, those with dont want to give it away. The only thing both sides can agree on is that if there is a way to spend less money on the same thing, then this is a Good Thing.
Article Source: DirectoryArticles.com
In recent times this frugal nature of peoples financial acumen has been manifested in the emergence of the budget internet company. Businesses include budget car rental, budget travel, budget hotels, airfares and even budget groceries. People love a bargain.
Perhaps the most iconic of the budget companies is Easyjet, the first of the big European budget airlines and the subject of a well loved documentary. The impressive thing about Easyjet and its owner is that they have not stood still. Recently added to the huge array of ?Easy? products was the Easybus. The idea is to save the discerning commuter just that little bit more cash on their holiday experience so they can put it to better use elsewhere. Operating out of the south of the UK and dropping passengers off at the three budget airports (Luton, Stansted, Gatwick) in London for obscenely small prices, Easybus is a poor southerners answered prayer.
Stelios Haji-Ioannou is the figurehead and leader of the esteemed company. Casually picking up a fortune estimated in eight figures and a knighthood to boot, one could forgive him for wanting to pack it all in. This however, would be a Bad Thing. Always looking for ways to expand and grow, Stelios has managed to get a good head start on all of his budget rivals. Competition will ultimately emerge, but the fact that he is the first to do something is a massive advantage.
The bus service itself works just like the airline. For a price similar (and even less) than a public bus you can get a Mercedes minibus direct from the centre of London to the three airports mentioned above. Luggage is of course at a premium, but they allow one piece of hand luggage and a medium sized suitcase for free which is something that many of the budget airlines dont even extend to.
The Easybus is guaranteed to become a success, simply due to the fact that it saves people money. Why anyone would stay two weeks in an overpriced airport carpark or take a horrendously unreliable taxi when you can get a direct bus is beyond me. Of course the journey will take longer, but when you are saving so much I think its more than worth it.
If you couple this with the growing environmentally conscious movement in the UK then you have a sure fire winner. Easyjet has come under fire for encouraging more people to fly, a very carbon heavy industry, but even the most die hard environmentalist must concede that there is logic in having one bus take thirty people to the airport instead of eight taxis?
The bottom line is that less money is spent. A recession is not the kind of environment that lends itself to excess, but here is an opportunity to save as much as we want to. To me this is as clear cut as it gets!
This article is written by Georgianne Pappa and inspired by easyBus, the leading low cost airport transfers bus and coach service for all airline travellers. At easybus.co.uk you can buy tickets to and from London Gatwick for just £2 online.
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